“Heart power is better than horse power.” Henry James Heinz
“At age six, young Henry started helping his mother tend a small garden behind the family home. At age eight Henry was canvassing the neighborhood with a basket under each arm selling vegetables from the family garden door to door. By age nine he was growing, grinding, bottling and selling his own brand of horseradish sauce. At ten he was given a ¾-acre garden of his own and had graduated to a wheelbarrow to deliver his vegetables. At twelve he was working 3½ acres of garden using a horse and cart for his three-times-a-week deliveries to grocery stores in Pittsburgh.”3
Despite his knack for growing and selling, his Lutheran, immigrant parents wanted him to be a minister. At 14, they took him away from their garden and enrolled him in the Allegheny Seminary. However, he went against their dreams and dropped out of seminary. Later, he took bookkeeping classes at Duff’s Business College in Pittsburg, Pa., yet continued selling vegetables.
Consumers readily bought his goods because he used only clear bottles. In the days before strict Food and Drug Administration packaging laws, vendors frequently sold items in murky bottles which contained cheap, unwanted fillers. Heinz’s commitment to biblical honesty earned buyer confidences and made his name synonymous with purity and quality. By seventeen he was grossing $2,400 a year — a handsome sum for the times.3
In 1869, he founded H.J. Heinz Inc., in Sharpsburg, Pa., (a suburb of Pittsburgh). Primarily he made a name with pre-grated horseradish (saving consumers arduous labor), but his pickle line soon followed. Heinz’s painted bold pickles on buildings and landscapes EVERYWHERE. His hard work culminated in over 60 garden goods lines. One day while on the train, he saw an advertisement for 21 kinds of shoes. Fascinated with the concept (before multiple listings like 31 Flavors were commonplace), Heinz combined his wife’s and his favorite numbers “5” and “7,” for the trademark 57. Light years ahead of branding campaigns, the Heinz 57 trademark became the slogan of all slogans, and is still studied by marketing gurus today.
Business models today cite Heinz’s food production plants as paternalistic institutions, where workers were treated with respect. Predating government interventions mandating workers’ just treatment, at a time when factories owners were often harsh and working conditions poor, Heinz operated his factories under the Golden Rule. He was the first to furnish employee benefits. These included pensions, health-care packages, social services and “sociological department[s]”1 where he pioneered what would today be considered human relations departments. More than 100 years ago, he promoted women employees to supervisory positions; arranged for immigrant citizenship tests; provided ongoing cooking and sewing classes; hired company doctors and dentists; provided carriage rides; sponsored free concerts and athletic facilities including a swimming pool; and created rooftop gardens for employee relaxation. Because his staff worked primarily with their hands, he kindly hired an onsite manicurist.2 As a token of their devotion, Heinz’s workers collectively paid for and presented him with a statue memorial of his likeness while he was alive.
Devoted, Religious Man
Heinz served as a Sunday-School leader and superintendent, and spoke in churches around the country. Throughout his life, he remained a devout tithe payer on all his income and a deeply religious man.2
Today the Heinz Company is a $10 billion global company, enjoying one- and two- market-value shares in more than 50 countries with 650 million bottles of iconic ketchup sold yearly and employing approximately 32,500 people around the world.4 To this day, the Heinz Company boasts: “[We] continue to follow the advice of [our] founder: ‘To do a common thing uncommonly well brings success.’”4,5
God CAN!Another “controversial” tithe story written by Cindy R. Chamberlin
Sources1 Quentin R. Skrabec. H.J. Heinz: A Biography, McFarland & Company, Inc., Publishers, North Carolina.
2 ^ a,b, Macken, Shannon. “Henry John Heinz.” The Pennsylvania Center for the Book. 2006. Web. 30 May 2011. .
3 ^a, b, “Henry J. Heinz.” Wikipedia, the Free Encyclopedia. Web. 30 May 2011.
4 ^a,b, Discover the World of Heinz. Web. 30 May 2011.
5 “Do A Common Thing Uncommonly Well - HJ Heinz | Modeling the Masters.” Famous Entrepreneurs, Small Business, Young, Successful, Women, Toronto Resources. Web. 30 May 2011.


When Welch’s grape juice failed to prove popular, it soon faded into the background of Dr. Welch’s busy life ─ he was also running Welch’s Dental Supply Company, marketing Dr. Welch’s Neutralizing Syrup and Dr. Welch’s Dental Alloys, and publishing his long-running Items of Interest (later re-named Welch’s Monthly), a leading dental journal of the time. Welch was deeply involved in the temperance movement, and was sworn as a policeman in Philadelphia, where he worked to apprehend illegal sellers of liquor. Until the Civil War was won he had been involved in the Underground Railroad, helping escaped slaves find their way to freedom in the North.
Editor’s Postscript:
Story written by Cindy R. Chamberlin, with Linda LaMunyon.
Pictured here are Chris and Linda on their wedding day.

Story By Cindy R. Chamberlin